Content Profiles

Content Profiles

Content Profiles

  • Used to better understand visitor behavior
  • Includes classification, categorization, indexing and tagging

Content Profiles Configuration

  • Use the Sitecore Marketing Center to create Profile and Profile key definition items
  • Use the Content Editor to assign profile values (points) to content items
  • Create the following items before assigning profile values to content items
    • Web site personas
    • Profiling strategy
    • Scoring strategy

Sources