Visitor Profiles

Visitor Profiles

Profiling

  • Constructing a profile by assembling data associated with a particular user or thing
  • Visitors accumulate a profile score for each visit to the Sitecore web site

Visitor Profiles

  • A collection of personal data associated with a specific visitor
  • Scores come from the values assigned to the content that the visitor viewed
  • Scores can be viewed as a bar chart in the session trail
  • An unlimited number can be created in Sitecore
  • Consist of a set of related profile keys

Profile Keys

  • Enable you to categorize your content
  • Provide insight into the kind of content that users are interested in
  • Used to identify areas on the site that need improvement
  • Used to segment site visitors and create rules for personalization
  • An unlimited number can be created in Sitecore

Sources