Realtime Personalizing

Realtime Personalizing

Realtime Personalization

  • To accommodate the differences in individual visitors based on implicit data, such as pages viewed, the user's role and other attributes
  • Used to deliver targeted content to specific site visitors
  • Normally implemented after segmentation has identified the visitors to target
  • Rules can display or hide content based on the visitors browsing behavior and accumulated profile score

Customization

  • To accommodate the differences in individual visitors based on explicit data, such as checkboxes checked and options selected

Page Editor Personalization Settings

  • Create conditions to test for on presentation components
  • Specify presentation component behavior when conditions evaluate to true
  • Specify the data source for the presentation component
  • Preview the alternative presentation displays when different conditions are met

Realtime Personalization Guidelines

  • To facilitate  real time personalization, set the DataSource attribute on WebServer controls or on the appropriate code in Sublayouts

Sources