Lead Generation

Lead Generation

Lead Generation

  • The generation of consumer interest or inquiry into products or services of a business
  • Methods typically include advertising and other non-paid sources
    • Social networking
    • Organic search engine results
    • Referrals from existing customers

Sitecore Lead Generation Support

  • Digital Marketing System (DMS) provides insight regarding leads and conversion rates
  • Executive Dashboard provides campaign and site performance statistics in a graphical display
  • Engagement Analytics includes a number of out-of-box reports related to lead generation
    • Top Leads by Activity – Classified Organizations shows which organizations that you have classified have shown the highest levels of activity on the web site
    • Top Leads by Activity – Unclassified Organizations shows which unclassified organizations have shown the highest levels of activity on the web site
    • Top Leads by Value - Classified Organizations - Daily shows which classified organizations have accumulated the highest value visits on a single day
    • Top Leads by Value - Classified Organizations - Periodic shows which classified organizations have accumulated the highest value visits over a specific period
    • Top Leads by Value - Unclassified Organizations – Daily shows which unclassified organizations have accumulated the highest value visits on a single day
    • Top Leads by Value - Unclassified Organizations - Periodic shows which unclassified organizations have accumulated the highest value visits over a specific period

Sources