Inbound Links

Inbound Links

Search Engine Optimization (SEO)

  • Optimizing a web site by improving internal and external aspects related to the site in order to increase the traffic the site receives from search engines

Inbound Links (Backlinks)

  • Having links from other websites to your site is a critical part of Search Engine Optimization
    • The more inbound links you have, the more often search engine robots will visit your site
    • Many search engines count links to your site as "votes" for you
  • Page Rank is Google's system of counting links

Natural Links

  • The type of link that is created to increase the usefulness of the Internet, as opposed to page ranking
  • The best way to get inbound links is to create web pages that other webmasters would want to include in their external links

Checking Inbound Links

  • You can use search engines to view the backlinks to your site
  • On Google, enter the word link: followed by a space and then your URL to view sites that contain a link to your site
  • SEO Backlink Checker is at