Ranking Factors

Ranking Factors

Important SEO Ranking Factors for Sitecore Sites

  • Content
    • Content is useful, and provides value or unique insights
    • Content has been updated recently
    • Content contains proper grammar and spelling 
    • Content is original, not copied or syndicated content
    • Content cites references and sources
    • Content contains bullets and numbered lists
    • Content length - more is better
    • Content is organized thematically
    • Duplication of content - less is better
  • DNS Domain Names
    • The length of time the domain name of the site has been registered with IANA
    • The length of time that the domain is registered for into the future - longer is better
    • Stable ownership of the domain name in the past via Whois
  • Keywords
    • Keyword appears in the the domain name, especially the top level domain name
    • Keyword appears in the title tag, especially if the title tag starts with the keyword
    • Keyword appears in the meta description
    • Keyword appears in the <h1> element on the page
    • Keyword appears in the URL
  • Links
    • Number and quality of inbound links to a page - more is better
    • Number of redirects - fewer is better
    • Type of redirects - 301s are better than 302s
    • Number of broken links on the site - fewer is better
    • Outbound links go to authority sites
  • Media
    • Images are optimized for web and contain alt text
    • Videos are hosted on YouTube
  • Performance
    • The length of time it takes for the page to load - quicker is better
    • The site uptime - higher is better
  • Site Organization and Structure
    • Site contains a Contact Us page with contact information
    • Site architecture implements topical categorization
    • Site contains a sitemap.xml
    • Site contains a Terms of Service and Privacy Page
    • Site provides breadcrumb navigation
    • Site is mobile optimized
    • Page layouts on site are user friendly
    • Number of HTML and validation errors - fewer is better

Sources