Traffic Information

Traffic Information

Traffic Analysis

  • Web traffic is measured to analyze the popularity of web sites and individual pages or sections within a site

Visitor Information Collected for Traffic Analysis

  • The number of visitors
  • The average number of page views per visitor
  • Average duration of a visit
  • IP Address information
  • The most popular viewing times

Page Information Collected for Traffic Analysis

  • Average duration of a page view
  • The pages requested most
  • The most frequent entry pages
  • The most frequent exit pages
  • The most frequent sequence of pages viewed by visitors from entry to exit
  • The most common source of links to the site
  • The sites that generate the most traffic to a particular page

Sources