Optimizing Pages

Optimizing Pages

Page Optimization Guidelines

  • Keep pages short, simple, and uncluttered
  • Include enough whitespace for the eye to rest
  • Place key points and conclusions at the top
  • Place supporting information at the bottom
  • Focus on the needs of the visitor
  • Make titles and body text concise
  • Make titles and body text clear

Performance Optimization Guidelines

  • Minimizing HTTP requests is the key factor
  • Reduce, eliminate, and combine external objects, including CSS, JavaScript, and graphics
  • Use CSS for page layouts instead of tables
  • Avoid nested tables when tables are needed for content
  • Enable progressive display of XHTML pages by placing CSS files in the HEAD and references to external JavaScript files at the bottom of the BODY section
  • Use WebSiteOptimization.com Analysis Page to analyze page performance

Paragraph Optimization Guidelines

  • Each paragraph should contain only one main idea
  • Reference the main idea in the lead sentence of the paragraph
  • Do not use adjectives
  • Provide objective information
  • Provide supporting links
  • Use link text that is descriptive
  • Minimize the use of colored text