Relationship Marketing

Relationship Marketing

The Silo Effect

  • The lack of communication and cross-departmental support often found in large companies
  • Teams work only on their own goals, often ignoring the needs of others
  • Information and customers get lost in the middle

Relationship Marketing

  • Strategy for managing and nurturing a company’s interactions with clients and sales prospects
  • Recognizes the long term value of customer relationships
  • Extends communication beyond intrusive advertising and sales promotional messages
  • Emphasizes customer retention and satisfaction, rather than focus on sales transactions

Relationship Marketing Goals

  • Find, attract, and win new clients
  • Nurture and retain existing clients
  • Entice former clients back 
  • Reduce the costs of marketing and client service

Marketing Sequences

  • The use of technology to organize, and synchronize marketing activities with sales activities
  • Automated marketing and communication activities that run on autopilot

Sources