Image Guidelines

Image Guidelines

Image Guidelines

  • Use images that support the visitor's current task
  • Use images that relate to the content on the page
  • Use images that illustrate key concepts
  • Use images that show the product or service
  • Use images of people
  • Use pictures of friendly real people instead of models
  • Use tight cropping

Images to avoid

  • Generic and stock images unrelated to the topic
  • Bright images that appear to be ads

Alternate Text

  • Each image or graphic used on a site should have an alt tag
  • Alt tags should be meaningful and provide a brief description of the image

Sitecore Images

  • Sitecore search can be used to locate images, not just text content

Sources