Relevance

Relevance

Relevance

  • Measures the value per visit of your website visitors
  • Indicates the level of marketing effectiveness
  • A website with high relevance reflects effective marketing
  • The Value per Visit formula:  Relevance = Value/Visits

Potential

  • An option in the Executive Insight Dashboard based on a formula
  • Used to calculate how much value would be gained if the relevance of a keyword (or page) were increased up to the level of the site average
  • Potential value gain = (Average Relevance — Relevance) * Number of Visits 
  • Potential = Potential value gain *100 / Sum(All facets Values)

Sources