Marketing Acronyms

Marketing Acronyms

All of the following terms are defined in the Common Online Marketing Terminology page in this section.

DMS: Digital Marketing System

GA: Google Analytics

LTV: Lifefime Value

MV: Multivariate

PPC: Pay-per-click

SEM: Search Engine Marketing

SEO: Search Engine Optimization

SERP: Search Engine Results Pages

UCD: User Centered Design

UX: User Experience